Appearance
Setting up your storefront
Your online store sells the same catalog and inventory as your counter. Here's how to get it live.
1. Turn it on
Under Setup → Online store, enable the storefront and set your basic options (delivery, pickup, and which locations fulfil online orders).
2. Choose what sells online
In Inventory → Items, mark items to sell online. For each, you can set an online price and add images and a description so it looks good on the storefront.
TIP
Items with a photo, a clear description, and a category sell far better online — and score higher for AI shopping agents and Google/Meta product feeds.
3. Style it and add your domain
Under Setup → Website, choose your theme and pages, and attach a custom domain so the store runs at your own address.
4. Connect payments
Under Setup → Payments, connect a card processor so customers can check out. See Payments & billing.
Go live
Once items are published, payments are connected, and your domain is attached, your store is open. Orders arrive in Online orders.