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Setting up your storefront
▶ Watch — a quick walkthrough of setting up your storefront
Your online store sells the same catalog and inventory as your counter. Here's how to get it live.
1. Turn it on
Under Setup → Online store, enable the storefront and set your basic options (delivery, pickup, and which locations fulfil online orders).
2. Choose what sells online
In Inventory → Items, mark items to sell online. For each, you can set an online price and add images and a description so it looks good on the storefront.
TIP
Items with a photo, a clear description, and a category sell far better online — and score higher for AI shopping agents and Google/Meta product feeds.
3. Style it and add your domain
Under Setup → Website, choose your theme and pages, and attach a custom domain so the store runs at your own address.
4. Connect payments
Under Setup → Payments, connect a card processor so customers can check out. See Payments & billing.
Go live
Once items are published, payments are connected, and your domain is attached, your store is open. Orders arrive in Online orders.