Retailer OS Docs

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Online Store ​

Add an online store that sells your same catalog and inventory as the counter — no second system to keep in sync. Set it up under Setup → Online store and Setup → Website.

What you get ​

  • A storefront at store.yourdomain (or your own custom domain) showing the items you've marked to sell online.
  • Shared inventory — an online sale draws down the same stock as an in-store sale, so you never oversell.
  • Buy online, pick up in store (BOPIS) and delivery/fulfilment options.
  • Reviews & Q&A that flow back into Customers & CRM.

Setting it up ​

  1. Under Setup → Online store, turn the storefront on and set your delivery/pickup options.
  2. Under Setup → Website, choose your theme, pages, and (optionally) attach a custom domain.
  3. Mark items to sell online and set online prices and images — see Sell an item online.
  4. Connect Payments so customers can check out.

Sales and wholesale pricing ​

  • Online deals: put chosen products on sale under one shareable link.
  • Wholesale approvals: approve shoppers who apply for a wholesale account, so they see your wholesale prices when signed in.

Orders ​

Online orders land in Sales & Orders → Online orders to pick, pack, and fulfil, right alongside your in-store sales.

Product feeds ​

The online store publishes two product feeds at live URLs, built from the items you sell online:

  • Google Shopping — paste the feed URL into Google Merchant Center as a scheduled fetch.
  • Meta (Facebook and Instagram) — paste the catalog feed URL into Meta Commerce Manager as a scheduled data feed.

Find both URLs, each with a copy button, under Setup → Online store in the Product feeds card. The URLs work once the store is published. Google and Meta re-fetch them on their schedule, so price and stock changes carry over, and each product links back to its page on your storefront.

These are feeds, not sales channels: shoppers who click through buy on your storefront. They come with the online store add-on; the marketplaces you can sell on are Amazon and eBay.

NOTE

Requires the Online store add-on ($99.99/mo) — see Payments & billing. The storefront can run on a Retailer OS subdomain or your own custom domain.